Visual appeal
Demo-ability
Margin
Repeat demandA four-part scorecard to run before you spend on video or ads.
Even great video can’t save a weak product.
Many ad failures are product failures. The Product Picker gives you a simple scorecard to decide what is worth advertising before you spend on video, credits or ads: how it looks in motion, how easy it is to show, what is left after costs and how well it sells on impulse.
One payment · Instant access · Phone-sized PDF guide
Get instant access · $147Sound familiar?
Picking what to advertise is where most of the money gets wasted.
You pick by gut feel
A product looks promising, so you build the ad and only then find out it was never going to work.
Great video, no sales
The ad looks beautiful, but the product is hard to show, hard to afford or hard to want.
You do not know your margin
You only find out what is left per sale after you have already paid for the ads.
You copy ads without knowing why
You see what others run, but not what to take from it, so you imitate the wrong thing.
Surprises after you start
Slow shipping, returns, rejected ads and claims you cannot make show up late and cost you.
Too many ideas, no decision
You have a list of products and no way to choose which one to test first.
Stop guessing. Score it.
A product decision should take minutes, not weeks of second-guessing.
Choosing by hunch
- Pick what feels exciting
- Find out margin after spending
- Copy ads without a plan
- Hit policy and shipping problems late
- No clear reason to say no
With the Product Picker
- Score every product the same way
- Know what is left per sale first
- Study ads for patterns, then create your own
- Check the red flags before you spend
- A clear KEEP, MAYBE or KILL for each product
What the guide covers.
Six steps, from first idea to a scored shortlist.
The four-part scorecard
Score any product 1 to 5 on looks in motion, ease of demo, margin and impulse demand, then read the total.
The margin math
A simple formula for what is left per sale, with a worked example, so you know if there is room to test.
Study what already works
How to use public ad libraries, log ten ads and find the angles worth your own version.
Match product and face
Pair a product with your twin, an avatar or no face, so the ad feels natural, not forced.
The red-flag list
Shipping, returns, ad policies, claims, brand names and suppliers, checked before you spend.
Your shortlist
Finish with three to five scored products and a clear reason behind each.
What you get.
A phone-sized PDF guide, delivered instantly after payment.
Inside the guide
- The scorecard and KEEP / MAYBE / KILL scale
- The margin formula and a worked example
- The ad-logging method
- Product and face matching questions
- The red-flag checklist
Ready to use
- A shortlist template
- A 3-day plan to choose your first product
- A pre-flight check before you publish
- Honest notes on what the scorecard can and cannot do
Is it for you?
A good fit if
- You do not know what to sell yet
- You have several products and cannot tell which to push
- You would rather decide with a scorecard than a hunch
- You are willing to test small before you scale
Skip it if
- You are already scaling a proven winner
- You want a list of products handed to you. This teaches you to pick your own
- You are looking for a promise of sales or income
Questions, answered.
Is this dropshipping?
No single model. It works for physical products, digital products, services and apps, because the scorecard does not care what you sell.
Will you give me a product list?
No. Lists go stale within weeks. You get the method to find and score your own.
Do I need money to start?
You need enough to test small. Layer 5 shows how to test and scale.
Does a high score mean it will sell?
No. A high score makes a product a better bet. It does not promise sales, and results depend on your product, offer, audience and effort.
Do I need the other layers?
No. Product Picker stands on its own. It pairs well with the Twin or Avatar guide and the Ad Studio.
What if I change my mind?
Because this is an instant digital download, all sales are final. Read the outline above and the questions here before you buy. If something is unclear, write to [email protected] first.
Choose your first product with confidence.
Three days, one scorecard, one clear decision.
Get instant access · $147Checkout is just below
This guide teaches a method, not a product list, and makes no promise of sales or income. Results vary by product, offer, audience and effort. Check each platform’s current ad policies. Product names and trademarks belong to their owners.